How is Marketing Like a Runaway Horse?

reeze !

Why you should advertise with us...

	Horsesales, Inc. has been on  
	the 'net at the same address
	at http://www.horsesales.com 
	since March 1996, so we have an 
	extensive network of sites that 
	provide links to us, as well as 
	an established presence in the 
	major search engines, and an 
	established base of regular 

Our web site welcomes hundreds of visitors per day, most of them looking specifically for a horse or related service. Some sites advertise the "number of hits", "impressions", or "page views" they get per day, but this is not the same thing as number of unique visitors.

We are proactive in promoting our advertised horses and businesses by spreading the word with social networking tools, and by promoting our web site at shows, race tracks, tack shops, boarding stables, as well as on the internet.

Our prices are incredibly low - a 3 picture ad for $25, a video ad including 3 pictures for $50. Ads are posted at this price for 6 months, which we have found is usually enough time for most horses to sell. Many horses sell in just a few days! If you are not happy with the response from your ad, we are happy to change the photos or any other information in the ad during it's run at no extra charge.

All our sale ads are all on a separate page to enable sellers to print the ad like a flyer to post around town, and to use the specific web address of their ad in email to buyers, and easily link in free classifieds, on facebook, linkedin and twitter.

We don't charge extra for scanning, editing, or compressing photos and videos, for returning photos or videos, or for customizing your ad - everything is included in the upfront, flat rate. When compared to other sites, we provide a larger picture size and better clarity in our videos, and all photos are optimized for fastest download and most attractive presentation.

We have cultivated a customer base of buyers who are always looking for horses, and who we notify when we have a horse for sale that meets their criteria - this is a value added service that you won't get from most other advertising web sites.

Each Horsesales, Inc. associate has at least 25 years experience in the horse business - breeding, racing, showing, also buying and selling. Practical experience, contacts, and our location in the horse oriented state of Kentucky, gives us an edge that some other advertising sites don't have.

We keep the site simple for a reason. Horses get lost in large databases of generated pages where every other site visitor does a search for "16 hand gelding". Search engines can also have problems indexing generated pages. We believe the buyer and seller are better served by our traditional sale list format, categorized by age and training.

We don't do text-only ads because they don't work. Some sites display thumbnail photos in search results or display thumbnail photos for those ads that have a photo. We display a thumbnail photo for every single ad in our sale lists. We do this because it is what buyers and sellers want, and it helps draw attention to horses that may otherwise be skipped over.

Finally, not only are we very experienced in the horse business, but we are seasoned computer professionals who understand the internet. We can help you understand and get the greatest benefit out of internet advertising.

about Amy Stevens, President, Horsesales, Inc. -

Amy worked as a groom during and after college at farms and stables specializing in American Saddlebred show horses (Zubrod Stables and Rock Creek Riding Club), Trakehner breeding stock and event horses (Jay Albrecht and Martha Lambert), Arabian breeding stock and performance horses (Paramont Arabians). She has worked as a groom at Churchill Downs and Louisville area training centers (Robert (Bob) Pincins and Kenny Burkhardt), and on thoroughbred farms where she learned the details of breeding and foaling, and prepping yearlings for sale (Sunny Acres Farm and Longfield Farm).

She later lived the "corporate life" working her way up as a computer programmer and field engineer to managing a large project for TRW Enterprise Solutions. During this time, Amy kept horses at one of the biggest eventing barns in Kentucky, where she took regular lessons, showed a little, and eventually concentrated on dressage with her Dutch Warmblood/Thoroughbred gelding. The rest of her life was filled with managing a partnership of 20 people who claimed and raced horses in Kentucky. All these valuable experiences converged into an idea in 1996, when the internet was starting to create a stir, and Horsesales, Inc. was born.

Amy Stevens is founder and President of Horsesales, Inc. In addition to the Horsesales web site, she manages web sites for many other horse related businesses. She also assists husband Jere Smith Jr. with his business training thoroughbred race horses and providing consulting services to privately owned racing stables. See Jere's web site at www.jrsmithjr.com.

LinkedIn Profile >>

I'm honored to be in this photo with legendary Churchill Downs jockey Charlie Woods.
Amy with Arabian mare Afra in Saudi Arabia, 2006
Amy with husband Jere Smith, Jr. and 1987 Kentucky Derby winner Alysheba in Saudi Arabia, 2008
Amy and Appendix mare Correis
Amy and Tennessee Walking Horse gelding TC
Amy and a borrowed thoroughbred gelding, many years ago, before I owned my first horse.
I took this photo of Favorite Trick and Pat Day at Gulfstream Park when I worked a meet for track photographer Bill Denver.
This is one of the more successful racing partnership horses I have been involved with.
We had a very reliable team with trainer Robert (Bob) Pincins and jockey Charlie Woods.

We don't just advertise horses, we also help others build their own promotional web sites including domain name registration, web site design, maintenance, management, and hosting. We also provide general computer related advice and consulting. For details please see our "How to" page.

Our customers include...

Flying Walker Toy Aussies
Multi-Millionaire Thoroughbred BRASS HAT
William "Buff" Bradley Racing
Full Circle Dressage
Kentucky Racing Health and Welfare Fund
Denis Roberson Racing
Moserwood Farms
Pegasus Solutions, Inc.
Schumer Bloodstock Agency
Equiology Concepts
Jere R. Smith Jr. Racing
The Breeders Guide
Punchestown Stable
Thoroughbred Racing World
Second Stride, for retired racehorses
Julie Sandman Interiors
Eureka Thoroughbred Farm
Michael S. Fisher, Attorney
River Oaks Farms Inc., Sulphur, Oklahoma
Roderick Wachman Bloodstock

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