PHOTO AD, $25 for 6 months


MAIL or E-MAIL us at least one photo and up to 3 photos of your horse (or product/service), along with the text that you would like in the ad. Your text can include anything you want. We are flexible - we don't have a form for you to fill out because we want you to send all the information you want to include in the ad, in any format that is convenient for YOU - we will format and condense the information you send for best possible presentation. We suggest you include...

    your horse's name or nickname - this helps buyers remember your horse if they have looked at many ads

    location of your horse

    breed or pedigree we will include a detailed pedigree if you send it

    age, or date of birth

    sex, gelding, filly or mare, colt or stallion

    height, or potential size for young horses

    color or markings

    disposition or personality traits

    accomplishments, race record, level of training, suitability for a particular sport or type of rider

    for young prospects, information about the sire's and dam's accomplishments

    for broodmares, information about the stallion if she is in foal, and her produce record

    price or terms

    email address

    phone number where you want buyers to contact you

    check or money order payable to Horsesales, Inc. ($25 for a photo ad, $50 for a photo + custom video ad) or note that you submitted payment through our secure processing service --

You can send your ad information, and check or money order payments to:

Horsesales, Inc.
P.O. Box 97
Prospect, KY 40059-0097

E-Mail: or you can use our email form.

We also advertise real estate, services, and products. We are very flexible, and are willing to work with you on an advertising solution that is right for you, including banner ads, and links to your web site from our sale pages. Our only requirement is that ads hosted on our site contain at least one photo. We don't do "text-only" ads.

If you take your own photos, check out our helpful tips.

Where to send it...

Our mailing address is listed below. Simply jot down your text and enclose photos. If you already have photos of your horse in digital form, you can send them attached to an email message that contains the text you want in your ad. You can also send a text with photos from your phone - if you can't send to from your phone, let us know and we'll give you a mobile # to send to. Some sellers email us their ad text and send photos for us to scan by regular mail; whatever is convenient for you is fine with us. If we have questions about your ad, or if we think you left out anything important, we'll let you know.

How to pay for it...

The cost of a photo ad with up to 3 pictures is $25. Payment may be by check or money order made out to Horsesales, Inc. and mailed to our mailing address listed below, or by credit card or e-check through our secure processing service --

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PHOTO AD with a custom VIDEO included, $50 for 6 months
(Please note that we will link to YouTube videos in a Photo Ad at no extra charge)

Why you should try it...

This is a good way to show off a really beautiful or correct mover, or if you are selling a race horse, you can show a good race or fast work. This feature can save you from mailing out a lot of DVDs to prospective buyers, and is very effective. Most serious buyers can tell from a short clip if they are interested enough to ask for a full-length video, or if they should plan to see the horse in person. If you shoot your own video, check out our helpful tips.

How to send the video to us...

If you have a web ready digital video file you can email it to us as an attachment of not more than 25 megabytes in size. If you ask, we are happy to edit your video for best presentation at no extra charge.

If you have a video but no photos of your horse, you can send us a good quality digital video file, and we'll take STILL SHOTS OFF THE VIDEO for use in a "photo" ad at no extra charge. If you send a large video file saved on CD or DVD, we will make it "web ready" and edit for best presentation at no extra charge.

How to pay for it...

The cost to include a custom video clip in your "photo ad" is an additional $25, making the total cost of the ad $50. Payment may be by check or money order made out to Horsesales, Inc. and sent to our mailing address listed below, or by credit card or e-check through our secure processing service --

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Horsesales, Inc.
P.O. Box 97
Prospect, KY 40059-0097

If you prefer, you can submit your ad information by email to

Payment may be by check or money order made out to Horsesales, Inc. and sent to our mailing address, or by credit card or e-check through our secure processing service --

When sending payment separately from an ad, ensure proper credit for your ad by noting your horse's name or the ad's contact on your check or money order, or by noting in your ad information that you have paid by credit card or e-check on-line. Our ad volume is low enough to allow us to give personal attention to each seller, so rest assured that we will contact a seller personally if any questions arise about ad information or payment.

If you send us photos by mail, please remember to include a phone number or email address, and an address where you would like us to return them. We do not charge extra for returning photos and videos.

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How long it takes...

Most ads will be posted the same day received, but we ask you to allow 3 days in case we have questions about your ad content or ad payment.

When the ad expires...

All ads expire 6 months from the first day posted on the Internet. If you want to renew the ad, please call or mail us your request for renewal every 6 months. If your ad includes an email address, we will email you when your ad is about to expire. Please call or email us if your horse has sold or you just want to remove your ad from the web site prior to the expiration date.

Our request to you...

Try to keep your ad text short and simple - we reserve the right to edit all ads for length and clarity; however, we will work with you to ensure your satisfaction. Horsesales, Inc. is not responsible for failure of sellers or advertisers to secure permission from photographers or artists for the use of copyrighted material. We can not advertise any horse for sale without at least one photo.

Additional benefits of advertising...

If you provide an address, we will return your photos and videos immediately. No need to include a stamped envelope - we pay the postage for returns. You can make copies of the ad printout and post them at your local tack shops, feed stores, and horse shows. We don't do text classified ads because we have found that ads without photos don't work, but you can list the web address of your ad at Horsesales in the free classifieds of other sites to direct buyers to photos of your horse. These are great ways to get more value for your advertising dollar!


Horsesales, Inc. does not guarantee or warranty the soundness or any other aspect of horses or other products we advertise, nor do we guarantee or verify the information submitted by advertisers.

Horsesales, Inc. does not employ agents to sell horses on commission, but we do have a business relationship with independent sales agents who use our service to facilitate their business.

Click here for more information about Horsesales' privacy policy and terms of service.

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OTHER SERVICES - web site + facebook business page design, site maintenance, legacy web site mobilization, business card design and production, videotaping and editing services, and more.

Web site design starting at $350...

If you are a start-up business and you need a very basic web site presence but you don't have time to do it yourself, we are now offering to set up a site hosted by WIX or VISTAPRINT for $350, that you can then take over and maintain yourself, or we will maintain it for you on a pay as you go basis (for instance, a 10 minute update of text and photos would cost $10). Hosting fees and domain name registration is extra and paid to WIX or VISTAPRINT, generally about $180 annually. If you want us to pay for domain and hosting and bill you, that's fine too. We also offer business card design and production to fit any budget.

We can create a new custom Wordpress web site for you at the internet service provider of your choice, for a flat one time fee of $750. This price includes search engine optimization, submission of your site to the major search engines and related directories, and assumes that you supply us with most of the materials we need, such as text and graphics.

We don't charge extra for scanning photos or logos from printed materials, and we are flexible about the content and number of pages included in the site. We can use any existing graphics you have, such as business card or letterhead logos. If you already advertise in print, we can use the same graphics for your web site, either from the printed page, or from a computer file. We are able to convert graphics from almost any format you may already use (even paper). Don't worry if you don't have a logo, we can still come up with an attractive and unique web site design for your business that won't cost extra. If you need a logo for long term use in your business, and don't mind the extra cost for logo design, we can refer you to a designer who can provide you with a logo that you can use on a web site as well as for other applications.

This web site design price includes the first month's hosting if you host your site on our web server. Our rate for web site hosting is $15 per month if paid monthly or quarterly, or $12 per month if paid upfront for a 1 year term ($144 per year). You will need to pay domain name registration/renewal, $35/year. So total start up cost for a new custom web site will be $750 (site design) + $144 (hosting) + $35 (domain name) = $929 total for the first year. Ongoing expenses are for hosting and domain name billed monthly, quarterly, or annually for a discount. You can register your domain name for a longer term (5 years is most common) for a discount. We handle all the details of your domain name and hosting for you.

You will enjoy a lot of extra service by hosting your site with us, including free links or banner ads on our high traffic web site, free Google mail setup or Google Apps for business setup, Google Analytics reports, Wordpress blog, and all the other features you expect. When you host your site with us we set up every feature of your site, customized as you request.

Web site maintenance and general consulting for $60 per hour...

Specialized programming, graphic design, search engine optimization and web site maintenance is charged at $60 per hour. We can help you with your Facebook business page, shopping cart integration and a social media marketing strategy. Nearly all our clients spend less than $1000/year on maintenance costs of an existing web site and social media. If the update you need only takes 15 minutes, we only charge you $15 for 15 minutes, based on our hourly rate.

We offer general computer consulting if you need advice on what kind of computer and software to buy, help setting up your system, software upgrades, virus and malware cleanup, and email setup and configuration.

We have extensive experience with these web technologies:

We can help you take advantage of these tools and many other tricks of the trade.

If you've heard about new technology for your business but don't know how to get started using it or whether you even need to, we can do that research for you and assist with setup and integration. We charge $60 per hour for general consulting. We also maintain an extensive network of other computer professionals who we can refer to if you need help that is beyond the scope of our services.

Our web server is continually monitored by personnel on site at the server facility, and we have never had a significant unscheduled outage. Our primary technical backup is Nick Moore, who can help our clients with email or web site issues if we are not available.

Legacy web site mobilization for $75...

MOBILIZE YOUR LEGACY DESKTOP WEB SITE AUTOMATICALLY for $75/year. We can automatically redirect cell phone users to the mobile version of your desktop site. There is no extra charge for mobile site design or maintenance because the mobile site is generated automatically from your desktop site. For an example of how a mobile site looks, see on your CELL PHONE. Works best for plain html sites, and saves a bundle over a complete redesign of your desktop site. DON'T LOSE CELL PHONE SURFERS -THEY MAKE UP 50% OF YOUR SITE VISITORS! Email for more information.

250 custom designed, premium business cards for $99...

You need business cards to match your web site and other promotional materials. This price is for the initial design, reorders are only $49. Email for more information.

We accept credit card and checking account payments through PayPal Payments.

Sites we designed, host, or maintain...

Multi-Millionaire Thoroughbred BRASS HAT
William "Buff" Bradley Racing
Flying Walker Ranch
Full Circle Dressage
Kentucky Racing Health and Welfare Fund
Moserwood Farms
Pegasus Solutions, Inc.
Denis Roberson Racing
Schumer Bloodstock Agency
Equiology Concepts
Jere R. Smith Jr. Racing
The Breeders Guide
Punchestown Stable
Shelby Horse Supply
Thoroughbred Racing World
Second Stride, for retired racehorses
F. L. Steinbeck, D.D.S., M.D.
Julie Sandman Interiors
K.S.A. Polo
Eureka Thoroughbred Farm
Michael S. Fisher, Attorney
River Oaks Farms Inc., Sulphur, Oklahoma
Roderick Wachman Bloodstock
Flying Walker Toy Aussies

Promotional or keepsake videos...

If you just need a videotape of your horse or a client's horse, for any reason whether sale promotion or a keepsake video, we are available to videotape horses in our area. Please inquire for a price estimate.

We can deliver your video on DVD or as a computer file ready to upload to YouTube or other video hosting services, or we can upload to YouTube or other cloud services for you. We are happy to work with you to provide whatever you need in the way of a video. If you have more than one horse for us to videotape in a session, we can accomodate you.

Video Editing...

If you already have video of your horse but it needs editing, we can do it. We can use most types of videos as the source and can deliver the finished product in most formats, please contact us and let us know what you need. Video editing is charged at $60 per hour; we will be happy to give you an estimate prior to beginning work.

Email for more information about videotaping and editing services.

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    Get in close! Make the horse fill about 90% of the frame, even when moving.

    Dark horses need light backgrounds, light horses need dark backgrounds. The background should be fairly consistent behind the entire body of the horse.

    Pictures come out best on a sunny day, with the sun to your back.

    In an indoor arena, make sure any bright doorway or window is at your back.

    Avoid bright sunlight - early morning or late afternoon sun is better, if possible.

    If your camera allows, turn the flash ON (especially on a dark day, or indoors), but natural sunlight hitting the horse's side, and coming from behind the photographer, is always better.

    Try to get a side view "conformation" shot, a front view, and a shot of the horse moving.

    When you are close to the horse, it helps the perspective to bend your knees a little and shoot the picture level or pointing slightly up toward the horse's head. It's always best to avoid shooting down at the horse from a higher vantage point, level shots look best.

    Try to make sure the horse's ears are forward, nobody likes the look of pinned ears!

    For conformation shots, try to get the horse standing with all four feet flat on the ground, preferably with all four legs showing separately, and with the horse looking straight ahead with neck stretched and ears forward.

No Camera?

Photos taken by a professional are worth the cost and will also give you something to keep to remember your horse. If you have a horse at the local racetrack that you want to sell, your best bet is to call the track photographer and request that they take a photo of your horse during morning training hours or during a race.

A Note On Copyrights

If you want to use photos taken by a professional from a show or race, you must get permission from the photographer. Most photographers don't mind if you use their photos as long as credit is given in the ad and you ask them for permission first.

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If you are making a road trip to look at horses, use to get a map and driving direction. For hotel booking we like PRICELINE and for sightseeing information in Kentucky we recommend TripAdvisor.

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If you need to arrange shipping or are just wondering what the shipping cost might be if you buy a horse long distance, we have listed some shipping companies that you can contact. Shipping arrangements and costs are generally the responsibility of the buyer unless otherwise negotiated with the seller, so it is a good idea to check on shipping before making an offer on a horse.

All-State, 800-451-7696
American Horse Transport, 800-424-6845
Asmussen Horse Transportation, (TX) 210-723-5436
Bateman Horse Vans, (VT) 800-933-4323
Brook Ledge, (KY/NY/FL) 800-523-8143
Drexler Horse Transportation, (IL) 800-262-4464
Richard Goetz, (Louisiana based) 318-965-4179 or 888-670-3107
Hal Sullens, 800-567-3978
HH Hudson & Sons, 800-624-7741
Oak Haven, (Louisiana based) 800-796-3864
Lorraine, (East/Midwest/FL) 800-533-5771
Morrissey's, (East/Midwest/FL) 800-441-9441
MWH Horse Hauling, (Kansas/Nationwide) 316-747-2328
Pony Express, (OH/East/Midwest/FL) 513-752-4696
Rockin J-M Horse Transport, (NV) 800-697-1494
Royal Equine Express, (OR) 888-385-6846

Kaiser Equine Transportation - (Nationwide)
Beacon Hill Horse Transportation - (NY)
Bob Hubbard - (CA/KY/FL)
Equine Express - (Nationwide)
Horse Jitney - (Nationwide)
Judge Manning - (East/Canada)
Mercedez Transport - (MI/Nationwide)
Nation-Wide Horse Transportation, (CO/Nationwide)
Sallee Horse Vans - (Midwest/East)

National Horse Carriers Directory
Horse Hauling Locator Service
Lazy J Horse Hauling Dispatch Service


Thebas Farms, LLC, (FL)


The Dutta Corporation, (FL/NY/International)
M2 Transport, (Atlanta/International)
Horse America, (NY/KY)
Instone Air Services (Nationwide)
International Horse Transport, (Canada)
International Racehorse Transport, (Global)
Mersant International, (NY)
World Equine Services, (Netherlands)
Global Horse Transport, (NY)
JG Equine Services, (Global) 859-321-1541
Happy Horse, (FL) 305-597-7115
Tex Sutton, (KY/CA) 800-544-4395, 818-447-8800

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Need to do a pre-purchase vet exam on a horse that you want to buy? Since many of our advertised horses are in the Louisville area, we have listed a few local vets. Please remember that we have a lot of horses around here and the vets stay very busy with regular clients, plus breeding season and race meet activity. You may have to call several to get an appointment or ask if they can refer you to another vet. The local clinics do very thorough pre-purchase exams, but you may have to trailer the horse to the clinic.

Hagyard Equine Medical Institute,
Rood & Riddle Equine Clinic,
Jack Easley, DVM,

Home \ Race Horses \ Sport Horses \ How To Advertise \ Horse Biz \ Events \ Links   *   P.O. Box 97 Prospect, KY 40059

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